Guru Privacy Notice
This notice supplements the Pas à Pas Studio Privacy Policy for the Guru (Sleep Guru) iOS app. It describes what Guru specifically collects and who it shares information with. Where this notice and the general policy differ, this notice applies to Guru.
Guru has no accounts. We don't ask for your name, email address, contacts, location, or health data.
What Guru collects
- A random app identifier that Guru creates on first launch. It is not tied to your name or Apple Account.
- Usage events, such as stories played, exercises completed, and screens of the onboarding and subscription flow.
- Subscription status and purchase events (product, price, currency, trial or paid), which come from Apple. We never see your payment details.
- Crash reports and performance data: device model, iOS version, app version, and technical logs.
- Your device's advertising identifier (IDFA), only if you allow tracking when iOS asks.
Microphone
Some breathing exercises use the microphone to follow your breathing. The audio is analyzed on your device in real time to detect breathing in and out. It is never recorded, stored, or transmitted. Guru asks for microphone permission only when you start one of these exercises, and you can turn it off in Settings → Guru.
Tracking and advertising measurement
When you first open Guru, iOS asks whether Guru may track you. If you choose Ask App Not to Track, Guru turns off Amplitude analytics, Meta app events, and Google Analytics for Firebase. It keeps only crash reporting and the subscription data needed to unlock what you paid for.
If you choose Allow, Guru shares your advertising identifier, usage events, and purchase events with Meta (Facebook) to measure which ads lead to installs and subscriptions. This may count as “sharing” for cross-context behavioral advertising under some U.S. state laws. You can withdraw permission at any time in Settings → Privacy & Security → Tracking, and Guru stops sharing from then on.
Guru does not show ads, and we do not sell your personal information.
Service providers
- Apple
- App distribution, in-app purchases, and notifications scheduled on your device.
- RevenueCat
- Subscription status and receipt validation. Policy
- Amplitude
- Product analytics, only with tracking allowed. Policy
- Google Firebase
- Crashlytics crash reporting, plus Analytics only with tracking allowed. Policy
- Meta
- Advertising measurement, only with tracking allowed. Policy
- Cloudflare
- Delivery of stories, audio, and images. It sees standard request data such as IP address. Policy
Retention and deletion
We keep analytics data only as long as it helps us improve Guru, and crash reports for up to 90 days. Guru has no account, so deleting the app removes its data from your device. To delete data already sent to our providers, email us. Because that data isn't tied to your name, we'll work with you to identify your app installation, then delete its data within 30 days.
Children
Guru is not directed to children under 13, and we do not knowingly collect their information.
Contact
- [email protected]
- Pas à Pas Studio LLC
3827 Judah St
San Francisco, CA 94122
USA